How to Close Gaps in Your Sales Content

Enterprises Benefit from Sales Content Management
December 19, 2017
Develop and Push Sales Content
December 20, 2017

For the modern enterprise, content has never been so important for all business channels. Whether it’s to fuel lead generation, close deals, or outline your company’s value message, content is still undeniably king. As your deals grow more complex, content will become more crucial in helping to unite stakeholders around a company’s solution.

It’s essential to understand the days are gone when sales reps were considered a valuable source of information. Today, the sales process is dictated and navigated by buyers who are less dependent on sales reps, more reliant on content that can be found through search, social media, websites and so on and so forth. Today’s consumers are very complexed in that their buying decisions have been decided long before they would contact any sales or support department, and they want to purchase from a company that shares the most current and relevant information. A study by Forrester discovered that as many as 72% of customers prefer to use self-help options rather than reach out to a company, meaning they will use the web for more information to get answers to their questions.

Steve Jobs once said: “A lot of times, people don’t know what they want until you show it to them.” To do so, you don’t need to be a psychic. All you need is the right technology that can translate data into actions and the right strategy where your marketing team shares a wealth of knowledge that tells which content resonates with your buyer personas. This knowledge will help salespeople remove barriers from the customer journey and build bridges to close the gaps along their journeys. Therefore, a sales content management system should include some essential technology resources that is listed below:

  • Content Usage Analytics
  • Sales Process Integration (CRM systems)
  • Content Development Tool
  • Content Delivery Solution
  • Content Database Management

The Heybuddy platform is a mobile solution that can help enhance content and align teams. Click here to learn more about HeyBuddy’s suite of solutions or call 610-509-1499.


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