Connect the Dots: Where digital marketing fits into the sales cycle

What's the Investment?
Embracing a New Way of Selling
August 11, 2016
Sales Enablement Tool Vendors
How to Drive Revenue Online
September 15, 2017

How can you position your marketing and sales teams to better track the ROI of their online content and maximize conversions? Salespeople know that diving deep into conversation with their prospect is ultimately the way to win their heart (and their business) but without personalized pieces of marketing content, it can be difficult to really make that prospect feel important. This increases pressure on marketing teams to develop targeted content that the sales team needs, and have it readily available when needed.

One of Steve Jobs’ famous quotes from his 2005 commencement speech at Stanford University still holds truth today:

You can only connect the dots looking backwards.

Fast forward to the third quarter of 2017, where sales and marketing teams know they need to be aligned if they want to surpass their goals. The latest b2b platform for connecting teams isn’t really a platform at all, it’s an easy-to-use app that can be deployed on any device and connect to any CRM that your team already uses.

Think about what life would be like if you didn’t have to budget for printing thousands of color card-stock one-sheeters for your sales team. The ones that get tossed into the recycling bin or become out-dated within a week. Wouldn’t it be amazing if your marketing team could easily disseminate those one-sheeters to everyone’s device simultaneously? What if your sales reps could easily package up their entire presentation and email it to their prospect at the click of a button?

Marketing is more important than ever to the success of your sales team because we live in a highly visual world. Marketers skilled in creating both visually compelling imagery and brilliant copy will win the race every time. In the past, consumers were not as savvy because they only had the salesperson’s knowledge to rely on. Now all consumers are researchers, with content coming at them from all directions. The only way to succeed is to have a clear answer that solves their problem as quickly and efficiently as possible…and be able to communicate that in a variety of ways.

From the carefully crafted speech and expert knowledge of the salesperson to the visually compelling images and thoughtfully created copy of the marketing collateral, your message is more likely to be heard if you put a plan in place to enable the best of both worlds to align.

That’s where HeyBuddy comes in. We welcome you to see what we have to offer so your team can connect the internal dots. $35 per user, per month. No gimmicks, just results.

Contact us to Learn More!