A productive workflow is only as stable as its individual parts are enabled to flourish. With so many moving aspects that, with each day, drive sales cycles to make huge returns and close deals, any impact left on optimizing your internal sales structure has far reaching consequences. Content happens to be one of those prime resources that’s often underutilized, either because there’s no easy way to find them, access them, or integrate them with projects. The best sales content management systems are designed to do one thing very well: make content accessible.
Potential clients react to engaging content. However, blindly cramming whatever digital assets your sales teams can crop up into a deliverable will have an underwhelming effect. Your organization has the assets, content, media, and insights required to make connections with prospects, and with HeyBuddy your team members will be able to readily use and access approved content that drives conversion rates. Using a centralized content distribution platform keeps what your teams need at the ready, enhancing everything from a brief encounter at a roadshow to a personalized pitch meeting at their home office.
What Is Sales Content?
Virtually any asset that is used to convince buyers to pursue your products or services can be classified as sales content. The basis of any pitch is compelling your audience to understand what value your company can bring to them, and engaging visual material is essential to that end. Sales content and sales collateral might include:
- PowerPoint Presentations
- Case Studies
- White Papers
- Product Comparisons
Any piece of material that is designed with the sole purpose of bringing new clients into your company’s fold is an asset to be readily used. One of the challenges many companies face, however, is ensuring that high value sales content is available for sales reps to use. Without proper management, that hyper relevant graphic put together by marketing could get lost in the shuffle, buried within your CRM until it surfaces too late to use.
Simplifying Content Management
Optimizing your sales process starts by centralizing your company resources, keeping them organized, accessible, and shareable from any company mobile device. While CRMs like SalesForce are capable of storing all the content your organization has, actually using SalesForce tends to be clunky and difficult to navigate. HeyBuddy syncs with your CRM of choice, providing access without forcing sales representatives to use your CRM itself.
Streamlining your process from there is simple. HeyBuddy, as a workflow management platform, offers critical functions such as AI-driven search engines, data tracking technology, offline access and automatic updating, and other quality of life services that make quality work easier to do. With less time focused on menial tasks, your sales representatives can enhance their selling performance, increasing ROI without increasing costs along the way.
HeyBuddy even functions as its own CMS in a pinch. For companies without CMS database storage, our sales content management app can effortlessly store important documents, files, presentations, data, and more for communal access. HeyBuddy ensures everything your sales reps need is readily available while simultaneously streamlining the sales cycle.
The best sales content management systems make life easier for your employees. Addressing key pain points, such as inaccessible approved content, limited project collaboration and communication channels, and a lack of mobile sharing features, enables your team members to perform their best. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.