What closes a deal? As the sales niche has evolved, incorporating new technologies and techniques into its fold, one thing has become clear: the salesperson is no longer the sole authority on all things related to your product or service’s field. Prospects have unlimited access to the internet, which means they’re capable of researching, which in turn makes them less reliant on your sales pitch to be their sole source of information. In this modern environment, leveraging content delivery tools for sales teams is a game-changer by countering the expectation that you’re the only answer and prioritizing why you’re the best answer.
Let’s face it; you’re not the only contender in your field. So what are the differentiators and proof that you’re different from your competition? HeyBuddy equips your sales personnel with proactive content sharing capabilities that incorporate relevant data and salient insights into your presentation. Every presentation can be tailored to the prospect’s needs, goals, and constraints, incorporating sorely needed flexibility that allows every pitch to effectively target unique audiences based on how your offerings appeal to them.
Content Where It Needs to Be
The pitch is about impressions. Does your company appear to be competent in its delivery? Are you knowledgeable about your field? Can you quickly answer questions and highlight valid comparisons between what you offer versus your competition? How your potential clients perceive your company as a whole relies entirely on how your sales representatives represent themselves through every step of the sales process. Prove your expertise and authority, and you’ve got yourself a closed deal.
Words alone account for only a fraction of how your sales representatives sell your product. The greater focus is on visual aids – graphics, charts, comparisons, videos, etc. – to engage with your audience in a meaningful way. People react far more strongly to visuals than the spoken word.
HeyBuddy puts the full power of your CRM into the hands of your sales personnel, providing immediate access to your content library from any location. HeyBuddy is a platform that makes content friendly, and accomplishing that means overriding direct contact with your CRM and utilizing a user-friendly interface that your sales personnel interact with. Doing so makes your sales representatives more efficient, effective, and accountable during the sales cycle.
Content delivery tools like HeyBuddy are tangible forms of employee empowerment. Underperformance isn’t evident of employees who aren’t skilled enough or lack motivation; it’s a testament to unequipped sales teams not approaching projects with the right tools in hand. Employees can creatively thrive only when they’re in an environment that actively supports their efforts.
Key benefits provided through the use of content delivery tools include:
- Organized content strategy initiatives
- Greater lead generation
- Faster follow up periods
- Flexible content presentation construction and delivery
- Enhanced collaboration
- Cost-effective workflows
- Improved productivity
- Better accountability
- And more.
Outside sales reps can adapt to new prospects from any location while always having direct access to the total value of your infrastructure’s resources. Not only does HeyBuddy streamline CRM utility and accessibility, but it also provides a centralized platform for third-party apps, communication, documentation, and automation.
HeyBuddy is the right content delivery tool for sales teams looking to gain a competitive edge. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.