Chances are you’ve heard the phrase “content is king” at some point. It’s by no means a new concept, dating back many decades as a focal point for influential sales personnel to drive their message home. Since those earlier days, the world has gotten both larger and smaller. Competition makes the world smaller, while the digital landscape has made it larger. The competition your company faces is considerably more dense, whereas the facilitation of digital technologies and the cloud have provided more ways to fulfill your business goals. With all the technologies at your disposal, the inclusion of digital content delivery platforms for sales teams, such as HeyBuddy, ensures they’ll be able to make the most out of their repository of knowledge, skills, connections, and sales collateral.
Every conversation needs to start on the right foot. Since the practice began, access has been the bane of sales reps, especially those in the field. Innovations like HeyBuddy collapse the distance between your sales reps and their materials, keeping field sales representatives prepared for any environment. Now conversations can be started and evolved through relevant context and informed insights, all in the palm of your sales reps’ hands on a centralized content distribution platform.
How Content Delivery Affects Outside Sales Teams
All things gravitate toward disorder, including the state of your content library. Given enough time without the appropriate measures in place, the high-quality, approved content developed by your marketing teams will be spread out across your ecosystem. These insights, graphics, case studies, white papers, datasheets, and more are buried beneath layers of CRM infrastructure, email inboxes, chat channels, and CMS spaces.
As it stands now, there’s no accessibility for outside sales teams to take advantage of your content when it’s spread to the wind. The lack of content affects client engagement, undermining sales rep efforts to make connections through familiar, informed discussion. HeyBuddy enables sales content management through centralization, delivering tailored sales experiences by linking isolated content to a single interface.
Client Information and Insights
Outside sales work relies on adaptation. In anticipation of a meeting, sales reps need the right content to facilitate an intelligent conversation regarding a prospect’s current working environment. That way, your sales reps can be using relevant content that streamlines the buyer’s journey through the application of pertinent, valuable information. HeyBuddy provides insights, analytics, and recommended selections to help tailor presentations to your clients.
Sharing Connections and Communications
HeyBuddy provides a single platform interface for all your content, dynamically bundled into a .pdf for easy sharing and immediate contact. A successful meeting needs an effective follow-up strategy. If your prospect is interested in what you’re offering, sharing sales collateral and establishing lines of communication is the quickest way to capitalize on your efforts.
Manual data entry is an unreliable and slow process that’s nonetheless indispensable for your brand to maintain purview across your company’s activities. With the help of HeyBuddy, you can automate menial functions through data tracking algorithms. Our app automatically updates your CRM with the latest information and notes from field sales representatives, keeping your sales teams informed and updated.
Getting the right content in the right hands is the primary purpose of the best digital content delivery platforms for sales teams. HeyBuddy exists to make that work more accessible and conducive for your workforce. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.