A verbal argument can only go so far to seal a deal. In every situation, a pitch needs quality, approved content to back up what your sales reps are relaying to their prospects. A claim on effectiveness is enforced with an insightful graph detailing how your product matches competitors. A guarantee on how your company can address a client’s pain points is supported through the proper media format. Deals are closed or broken based on how easily your sales personnel can connect with any client. The best way to ensure they’re able to make those connections is by implementing digital content delivery platforms that get the right content into the right hands at the right time.
What your teams need is HeyBuddy. HeyBuddy is a dedicated digital content delivery platform that specializes in centralizing your sales tools and distributing relevant content to interested parties. Our sales enablement app gives your sales teams quicker access to high-value, consistent content that streamlines the sales process. By eliminating the need to search through every communication channel, email inbox, and CRM layer to obtain the kinds of insights, collateral, and analytics that build your sales presentations, more time can be spent prioritizing the projects, campaigns, and initiatives that drive revenue, increase ROI, and close deals.
Making Context Matter
The market as we know it is saturated with competitors vying for the same prospects your company is. At any given time, the chances that your sales reps are the only hats in a given ring is low. You’re not making pitches in a vacuum – keeping in mind that other sales representatives are making similar pitches to your prospective clients, how are your sales teams meant to stand out from the crowd?
The key is to make each interaction have value, include relevant insights, and stimulate engagement in a meaningful way. Traditional sales approaches aren’t necessarily geared to handle the modern market environment that sales reps navigate daily. Prospects perform their own research, and they’re being approached by other B2B sellers, which means your tactic needs to differentiate your brand as a viable and custom-fitted solution.
Context is everything. Having an understanding of your client’s pain points, business goals, market model, preferences, financials, partnerships, and virtually any other point of actionable data is fuel for the fire. Your sales reps have prep time going into any presentation to pull viable intel from your CRM, including sales collateral fashioned to support their presentation and promptly answer questions and follow-up periods with the right content at their fingertips. The differentiator is how well designed your presentations are to accurately represent what your company can do best for your prospects by providing immediate, responsive material that addresses their concerns and proactively engages them.
The problem is that many CRMs aren’t designed with customer-facing teams in mind. They’re dense, with over 65% of all content stored within their database lost to your teams. HeyBuddy breaks through the layers of CRM architecture to provide a direct pathway between your sales reps and your content, centralizing every piece of sales collateral onto one interface.
Content is one of the most critical drivers for giving your sales teams an edge. With the inclusion of the right digital content delivery platform in your workflow, every tool that sales reps need to lighten their workload and streamline the sales process is at their fingertips. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.