Turning around your productivity starts with implementing the most effective ways to organize and distribute sales and marketing content. Your marketing and sales divisions are complementary parts of your entire operational base. Marketing researches and creates high-value content to be used by sales teams, and sales takes that material and implements it to close deals and increase revenue. As your company grows, the methods used to design, develop, share, and deploy this content scale in response, which in many cases means utilizing multiple apps, channels, and platforms to collaborate. The result is decentralized content where up to 65% of your material is lost among email boxes, CRM databases, and third-party apps.
Creating direct paths from your devices to the consumer is optimal for simplifying the content distribution problem. So long as your sales teams can easily share relevant sales collateral, and marketing teams can keep track of what’s already been created and what needs new content to distribute, your future is bright. HeyBuddy is an innovative content distribution platform designed to keep your relevant sales collateral in spaces that can be easily accessed, distributed, organized, and managed.
The inaccessibility of content for your marketing and sales teams is due to various factors. Within time, as your company grows, your content library will naturally become spread out across multiple divisions, platforms, databases, and so on. As a result, making this sales collateral easy to organize and distribute is a challenge in and of itself. A challenge HeyBuddy rises to meet.
Take a moment to consider the state of content accessibility within your company. If a sales representative is having difficulty finding that one infographic that fits in perfectly within their presentation, chances are they’ll have to recreate it from scratch. Up to 30% of content used is created by sales personnel because they had no easy way to find the right content at the right time.
While much of content accessibility can be chalked up to misalignment between sales and marketing teams, a significant aspect to consider is the decentralization of your infrastructure as a whole. How many apps do you need to connect teams? How much of your CRM can be used to find the right sales collateral? Can your sales personnel communicate with clients and share pertinent data without sweating bullets over finding relevant content?
HeyBuddy provides a customizable platform where your entire infrastructure can be neatly aligned for easy access across your network. It syncs with your CRM, removing the dense barrier blocking users from delving into the depths of your content library and giving control of your sales cycle back to your representatives. From one interface, your marketing and sales teams can collaborate to share specific insights, inform content creation, and deliver specialized content with the touch of a button.
HeyBuddy makes it easy to connect with prospects. Any questions they have can be answered and shared from your mobile device, keeping your sales reps’ hands full of valuable insights, data, and graphics to augment presentations. Follow-up is easier, marketing teams can deliver optimized collateral directly with your sales teams, and a lot of pain can be mitigated with a clean, organized interface from which to operate. Essentially, HeyBuddy is the most effective way to organize and distribute sales and marketing content. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.