Considering how large your content portfolio has grown over time, increased by the combined initiative of your marketing teams and specific insights from your sales teams to craft specialized, high-value content, chances are you’ve got collateral for every occasion. The trouble is organizing B2B sales and marketing content effectively to ensure you’re getting the right content into the right hands at the right time.
The more apps you use to enable the sales process, the easier it gets for content to get lost, buried, and misplaced along the way. Jumping between different platforms as you pull a project together is neither intuitive nor user-friendly. While these third-party apps may be essential to facilitating your workflow, making sure they’re accessible through a unified organizational outline provides more value than they would offer on their own. HeyBuddy aims for centralization, allowing your teams to curate their own sales cycle experiences and keep track of valuable sales collateral through a customizable mobile interface.
The Value of Organization and Management
Consistent, approved content is one of the essential resources your sales teams will have on the frontlines. Branded sales collateral does a fair amount of the lifting for any given pitch, making presentations compelling while adding to your authority and distinctive voice. This type of B2B content distribution is facilitated by aligning the goals and workflows of your sales and marketing divisions, allowing them to collaborate and produce tailored content for any given presentation.
Sales content as a result of this teamwork approach ends up producing several benefits for your organization, including:
- Reduced cost
- Specialized high-value content
- Accessible sales collateral
- Increased sales efficiency
- More closed deals
- Easier follow up strategies
The reason why a unified approach to the sales and marketing process is feasible comes back to HeyBuddy integration with your current infrastructure. By deploying a platform that centralizes your resources, sales and marketing personnel can access a single-pane solution to collaborate, share, organize, and design collateral using the full value of your CRM.
Chances are you’ve had some historical trouble using your CRM to its full potential. While valuable, CRMs are not necessarily designed to be user-facing solutions for sales and marketing personnel. Its navigational tools aren’t built to offer recommendations based on best practices for your sales division, and its complex infrastructure impairs efforts to source specific content from your content library. As a result, most of your content becomes buried beneath an overly complex design.
HeyBuddy is designed to help your sales and marketing teams use your CRM to their advantage. Our sales enablement app establishes a structured approach to the sales cycle by implementing proactive digital content management, allowing team members to deliver consistently more intelligent customer experiences across every project. Armed with combined insights, analytics, and customer data on clients, sales teams can make informed decisions to amplify content distribution and seamlessly organize sales collateral in intuitive and easy-to-manage ways.
Keeping everything you need at your fingertips is one of the leading methods for effectively organizing B2B sales and marketing content. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.