CRMs are not designed with the explicit use of sales representatives in mind. They’re capable of an astounding amount of services, providing your company with everything you need to curate sales, follow up with prospects, generate leads, compile insights into buying practices and business decisions, and so on, but its very design isn’t intended as user-friendly. They’re victims of their own weight, resulting in a vast amount of content in their system to be unused. Sales content management platforms provide an articulated solution for empowering your sales representatives to easily use the full functionality of your CRM as needed.
With all the apps, programs, tools, and resources scattered around your company, getting the right content into the hands of your sellers responsively and accurately is challenging. To address that challenge, HeyBuddy sought to create a platform that centralizes your company’s assets into a single platform. This level of integration combines key business practices and policies, such as communication, collaboration, sharing, editing, presenting, searching, data entry, and more, onto a single interface accessible from any mobile device used by your workforce.
Putting Content in Your Hands
Sales representatives need consistent, approved content to drive sales. Videos, graphics, testimonials, use cases – anything and everything that points to your company’s products or services as the ideal solution to a prospects pain points turns potential clients into buyers. When you’re not able to find those elements with a few taps and a quick search, the likelihood that you’re making the point of being the right fit solution they’re looking for drops.
HeyBuddy firmly believes in sales enablement being the driving force for more sales conversions, faster closed deals, and a greater ROI at the end of each quarter. Sales representatives are key personnel for your company’s outreach, making personalized connections for the sole purpose of pitching your company’s persona as the best solution. Driving revenue starts with tailored presentations and on-brand delivery.
For most companies, 65% of their content goes unused. This ends up taxing your sales representatives, forcing them to spend well over half their time finding content, creating new content on their own, and generally participating in necessary but non-revenue driving practices. Their time and expertise is not being put to its best use. The problem isn’t just content management though – it’s alignment as well.
A Centralized Platform
Team members work best when they’re collaborating. Collaboration only works as well as its participants are capable of leveraging your company’s library of digital assets, providing accessible sales collateral for easy use and reduction of menial labor. Your company should be focused on helping sales representatives focus on sales rather than patching together presentations with newly created, unapproved content.
Being able to pull from your extant content library ensures that everything involved in the pitch is approved and on-brand, developing consistency and providing shareable content for a stronger pitch. Visual assets are compelling, and prospects appreciate the effort when you support your presentations with relevant, logistical content.
Making the most of that means using a sales content management platform that makes creating, sharing, optimizing, curating, editing, and presenting your content user-friendly. HeyBuddy requires minimal training to effectively integrate into your sales process, helping your teams get underway for better productivity and performance. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.