The sales cycle’s efficiency depends on any number of factors, most of which come down to the level of information and content available to your sales reps at any given time. Using a sales enablement app and mobile CRM is essential to streamlining the process, allowing your sales teams to spend less time on busy work and prep time and devote their energies toward generating leads, closing deals, and following up with prospects.
A rigid structure isn’t an efficient platform framework for your teams. The variations between individual company ecosystems demand an adjustable interface to suit your goals and needs. Aligning sales team competencies with company objectives gravitates around a platform capable of conforming to embrace all your company resources and centralize them under a single banner. HeyBuddy specializes in keeping all your tools under one roof. Third-party apps, CRM synchronization, collaboration hubs, communication channels, and more keep your teams connected with minimal training required. The intuitive design combined with user-centric development allowed our team to produce a content distribution platform explicitly designed to give your sales personnel a competitive advantage.
Why Is Sales Enablement Important?
The driving force behind your company’s success isn’t the latest technologies you’ve integrated. It’s not your CRM, it’s not your training and onboarding programs, and it isn’t your infrastructure as a whole. Your employees are the most valuable resource available, and they’re the reason why you’re able to reap success from your investments.
Sales enablement is achieved by providing your sales teams with the tools, resources, and support they need to accelerate the sales cycle and close more leads—training, coaching, content, and effective strategizing results in better sales results and ROI. Lacking any of these means that not only will your sales reps be unable to connect with prospects in a meaningful way, but they’ll also be disenfranchised with your company and yield fewer results and reduced productivity. A few key benefits available through implementing sales enablement strategies include:
- Enhanced basic sales skills
- Content clarity, consistency, and approval
- Long-term success through continual learning, peer training, and skill development
- Better managerial support for representatives
- Organization-wide efficiency improvement
A sales enablement platform is a means to an end. That end, of course, is improving your company’s ROI through more closed deals. The best way for sales reps to streamline the sales cycle is by taking advantage of the tools at their disposal, enabling responsive presentations, greater authority, efficient workflows, and increased satisfaction with their work at your company.
How Your CRM Fits Into This
The most powerful tool within your company is your CRM. It’s where everything your sales teams need is stored, including sales collateral, insights, analytics, client data, schedules, and so on. However, most CRMs are icebergs where 65% of the content stored within them is irretrievable by normal means. HeyBuddy removes this blockade by circumventing direct interaction with your CRM, giving your sales reps a clear path to your entire wealth of appropriate and consistent materials contained within your database.
Without a capable sales enablement app and mobile CRM to enable your teams, your sales force will be operating under an environment of diminishing returns. Despite how hard your sales personnel will work to grow your company, the restrictions placed upon them by insufficient tools and inaccessible sales collateral prevents meaningful development. If you’re interested in utilizing HeyBuddy’s services, call us at 610-898-1330 or visit our website to learn more.