A picture is worth a thousand words. While slightly reductive, the fact that prospects respond more favorably to insightful graphics that highlight salient information instead of blocks of text overlaid with a monologue is Speech 101. Sales presentations need to be engaging, enlightening, interesting, and impactful, keeping audiences plugged in while hammering home how your services and products are the ideal solutions to their problems. To get the perfect sales pitch, a sales representative needs the right kind of sales enablement content delivery tools to get specialized content into the hands of those who need it most.
If a prospect has a question about how your product might integrate into their infrastructure, sharing a graphic outlining the various benefits your product offers is the most impactful segment of your presentation. Reacting to how best your pitch can align with your prospect’s expectations needs a content delivery platform capable of flexible delivery, responsive communication, and intuitive interface design. HeyBuddy was built with the needs of the average sales representative in mind, offering an interface that amplifies the sales process with greater productivity, shorter sales cycles, and simplified access to your CRM.
Keeping Content Where It’s Usable
Your content library, while expansive, usually has around 65% of its sales collateral buried behind a latticework of complex CRM infrastructure design. CRMs aren’t designed for regular sales cycle usage where you need easy access to specialized pre-created content.
Consider how much time and effort your teams put into creating consistent approved content for use in your sales work. Over time, that content gets used and cycled around, ending up lost behind CRM walls, email logs, and other crannies within your company’s infrastructure. That leads to sales reps creating new content, despite relevant content already existing, so that they can have the right sales collateral to show and share with prospects.
When sales reps focus on graphics, videos, images, comparisons, and other forms of sales collateral, their attention becomes divided. This leads to less time researching and developing a compelling sales presentation, lengthening the sales process and driving down the likelihood that you’ll be able to convert a lead into a prospect. Why waste time on building collateral that already exists when HeyBuddy can find it for you?
HeyBuddy centralizes your company’s consistent, approved content onto a single platform. The total volume of work that has been tirelessly created over the years can now be fully implemented into your sales cycle, enabling greater utilization of high-impact sales collateral at the drop of a hat.
Utility at Your Fingertips
Traveling sales reps shouldn’t feel like the only support they have is the content they brought with them. HeyBuddy connects your teams, allowing open communication and communal content spaces for sharing, editing, and presenting from any location. Sales enablement is about ensuring your workforce has the tools they need to thrive, a concept that HeyBuddy encourages at every step of the process.
Even while offline, HeyBuddy records and tracks your data use for automated data entry once you’ve reconnected to the internet. That means your CRM will continually be updated with the latest information and insights into your clients, providing critical intel and organizing actionable data for better follow-up approaches. The best sales enablement content delivery tools ensure that everything under your company can be used to the best of their value, giving your sales reps the full support they need to thrive. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.