Throwing the full support of your company behind your sales teams, providing them with ample resources, access, and training to more easily accomplish their goals is the core purpose of sales enablement. In practice, it’s a straightforward concept: by equipping your sales reps with everything they need, including sales content, collaboration tools, and advanced analytics, to name a few resources, your productivity and ratio of closed deals will skyrocket. Just having sales enablement content alone, however, isn’t enough to optimize the sales process. Without a sales enablement content strategy that creates a roadmap with an actionable guide for implementing best practices, your sales content alone will only take your teams so far.

HeyBuddy isn’t designed to be a jack-of-all-trades solution for every hurdle in the industry. We created our app to specialize in the sales and marketing division, providing extensive content sharing capabilities, in-depth analytics on customers and clients, streamlined access to CRM data, and superior sales presentation tools. Content should be easy to use and integrate with your projects. A customizable interface capable of matching the needs of your sales teams to organize, collaborate, and centralize content that can be readily implemented in any project goes a long way.

Designing an Effective Strategy

Figuring out a sales design approach that enables communication, collaboration, and the full potential of your sales content catalog depends intrinsically on the sales enablement of your teams. How well equipped are they to handle their projects? Do they have access to high-value tools, relevant materials, extensive training, and guidance?

With good sales enablement, productivity also increases, but you shouldn’t stop there. The right strategy is instrumental for optimizing your current processes, allowing you to make the most of your resources and integrating them in ways that matter. Brand consistency, insight into customers and prospect preferences, lead creation, goal alignment, and an improved customer-centric approach are just a few benefits that you can gain from a sales enablement content strategy.

Defining Goals

Establishing a goal to aspire to isn’t meant to be a fleeting decision. Instead, by generating goals with tangible milestones to track your progress, you’re creating an identifiable measurement scale that determines the effectiveness of your content strategy. You need identifiable markers that provide a perspective on whether you’re hitting successful roadmap points or not.

Get an Idea of Your Content Catalog

Inaccessibility to relevant content leads to your sales reps wasting hours recreating slides, videos, graphs, and graphics. Performing a content audit refreshes and categorizes what resources are available to your teams, offering an opportunity to share and redistribute them.

Find Your Content Gaps

You’ve got your established content catalog; that’s great. Now, what’s missing? What type of content will your sales representatives need in the foreseeable future? Identifying what content you’re lacking is an opportunity to balance your portfolio, creating new content for easy implementation.

Examining Your Analytics

You’ve performed your audit, shared relevant materials, and fleshed out your catalog with new valuable content. Paying attention to how prospects, customers, and clients respond to your content is an invaluable resource. What content has the most value? Are people paying attention? What is or isn’t working? Understanding your content’s impact on your audience determines how to use it best to improve the sales process.

HeyBuddy’s intuitive interface provides all the tools you need to develop an effective sales enablement content strategy for your teams. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.