Sales teams are often on the go, meeting with clients and potential customers in person. While this is a great way to build relationships and close deals, it can be difficult to keep track of all the names and contact information for people you meet. A sales engagement app for outside sales teams can help make this process easier by providing a central place to store information about your contacts, as well as notes about each interaction. This can help you stay organized and ensure that no important details are forgotten, enabling organic relationships built atop meaningful conversations, insights, and highlights.
Performance is at its peak when your sales teams have unimpeded insights into the process of your sales cycles, allowing you to track your progress toward your goals. With every step and moment monitored, you can identify where your sales teams need improvements, what can be done to close more deals, and improve in necessary areas in real-time and salvage partnerships. Keeping tabs on so much information is challenging in its own right, being one of the most imposing detractors from authentic engagement with prospects. Thankfully, HeyBuddy is here to make a difference, providing a platform ideally suited to promote sales engagement through content, communication, and collaboration.
Tips for Proactive Sales Engagement
Given the amount of time, energy, and cost invested in generating leads and finding authentic prospects, maximizing your potential for follow through and subsequent closed sales is important. The end goal is to finalize sales, obviously, and the best way to do that is by making genuine connections with your prospects by providing informed insights, valuable information about your company, maintaining strong lines of communication, and engaging with them on a personal level. Here are some tips for making the best use of your content and retaining the undivided attention of your clients.
Tailor Your Message to Their Pain Points
Prospects respond best to messages that clearly showcase their relevance to their current business state. Hand waving your company’s products as being a one-stop miracle cure is abstract and artificial. However, by formulating your presentation approach around the insights gained into your prospect’s IT environment, making a compelling case becomes a lot easier.
Remain Persistent and Follow Up
There are rare occurrences where any deal is finalized at the conclusion of first contact. Prospects need time to process and categorize your offerings, which is why your sales reps can’t throw in the towel after the initial messages. Supply them with information, schedule future engagements, stay in touch – your potential clients should have your sales reps stored in their conscious mind. Just be careful not to overbearing in your approach.
Build a Relationship
No matter how important your business practices are, any deal is still built on interpersonal relationships. There are several ways you can go about doing this:
- Be friendly and welcoming
- Ask meaningful, high-value questions
- Take a genuine interest in their company’s well-being
- Prioritize communication and cooperation
Personal connections incentivize further attention paid to your pitches, presentations, and offerings. You don’t necessarily have to be friends, but curating an environment where your prospects are comfortable with your sales reps is invaluable for closing deals.
What HeyBuddy does best is amplify your sales process to more easily connect with potential clients, pioneering sales engagement apps for outside sales teams. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.