Content gathering dust in the depths of your CRM is a waste of resources. Throughout their history, many companies will find that a large portion of the content created for projects, presentations, or marketing initiatives will be lost within their CRM. It’s a misallocation of valuable materials that can otherwise help streamline your work processes, allowing salespeople and marketing reps to focus on more important aspects of any given project. As you might imagine, the problem is navigating a CRMs architecture to gain access to your entire content library and simplify distribution from there. To handle that, you’ll need to leverage the capabilities of a qualified sales and marketing content distribution platform.
Not only do your teams have to source the material they’re looking for accurately, but it also has to be shared on-demand with teammates, departments, and prospects. When requested, being unable to reliably share valuable graphics and collateral reflects poorly on your representatives, limiting the number of closed deals and outreach you’ll generate. HeyBuddy is a content distribution platform created with the user in mind, accessing the total volume of content within your CRM database while simplifying distribution methods. It’s essential always to be prepared, and HeyBuddy never fails to give your teams a competitive advantage with their projects.
Convenient Usage and Utility
Content distribution comes in many forms and has a comprehensive meaning attached to it. Anywhere your company’s content can be shared, such as blogs, social media, articles, email lists, forums, and more, qualifies as a viable space for distribution. Responsive reply to questions through social media with relevant information, engaging list recipients through email graphics, and connecting with your target audience using high-value collateral all benefit from having a large pool of approved, consistent content to pull from.
How deep that pool is, however, relies on how easily your sales and marketing representatives can procure content from your CRM. While in the sales process, any amount of time devoted to building graphics, charts, insights, or reports from scratch to sell your company’s value as a provider restricts the effort focused on other essential aspects of the process. Any minute outlining a comparison chart is a minute that’s taken from researching a prospect’s behaviors, goals, pain points, and culture.
Your marketing teams rely on sales reps to sell your company as the right solution. Sales teams, by extension, depending on your marketing experts to provide vibrant, impactful collateral that enhances their pitch. Connecting these two through HeyBuddy grants access to the entirety of the CRM vault by removing the need to interact with your CRM entirely.
But we don’t stop there. How much more convincing do you think your sales reps would be if they could, at the behest of a pertinent question asked by a prospect, immediately drop a relevant graphic directly onto their device? How much easier would pitch preparation and deployment be if your marketing teams could equip sales teams at a moment’s notice with new insights, materials, and research to augment a pitch as needed?
Optimization comes from enablement. Seamlessly delivering content from a handheld sales and marketing content distribution platform creates mobility to adapt to projects without compromising quality or appeal. HeyBuddy can help with that. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.