Let’s compare two different hypothetical sales teams. The first is composed of sales representatives freshly hired and dropped into a new environment with minimal preparation, flimsy guidance, and a palpable lack of structural support or enablement tools in their sales environment. Despite this, they’re expected to perform admirably and increase the company’s ROI. The second, however, uses tools to empower sales teams, equipping them with high-performance resources and in-depth training from skilled managers. When comparing the two, which sales team will perform better in their respective environments?
The answer will be the latter. Reducing costs by removing the constructs that enable sales representatives to perform their best work is a counterproductive measure that companies constantly fall into. Cultivating a productive ecosystem depends on designing a sales department structure that proactively supports its team members through education, collaboration, or powerful productivity tools.
Like the age-old adage says, “Work smarter, not harder.” Pushing sales reps to their limit without offering even the most basic support is a recipe for rapid employee turnaround and hampered ROI. With the help of HeyBuddy, you’ll be able to ease the company pain points by enabling complete access to approved, consistent sales collateral direct from your CRM.
Accessing Trapped Content
Over 65% of your content library is buried underneath the latticework of your CRM. Your CRM is a powerful tool, absolutely, but it’s not explicitly designed to be the most user-centric device. With enough time spent scouring the depths of your database, you might be lucky enough to find what you need, but that comes at the cost of hours that could otherwise be devoted to research, presentation design, lead generation, and pitch optimization. If it’s too hard to find, sales personnel won’t be motivated to dig, nor should it be expected.
As a content delivery platform, HeyBuddy offers the specialized solutions needed to simplify and enhance the sales process. It also contributes to a collaborative atmosphere that engages with your teams. Treating your employees as individuals is integral to quality improvement through communication, leadership support, and recognition of excellence.
Productivity apps like HeyBuddy enable sales reps to retrieve the content they need when they need it. Considering everything you need available in a few clicks, having content on hand is a versatile tool with many uses.
- Impress prospects with relevant visuals, charts, and reports shared directly with them
- Tailor presentations to address prospect goals, pain points, and requirements using up-to-date data
- Streamline the follow-up process with faster, more effective communication and insights
- Spend less time working with data entry with automatic tracking software
- Immediately source high-relevancy content from your CRM and shorten project length
The potential applications go on. HeyBuddy is designed to make life easier for your sales teams, department heads, and executive leaders. Sales cycles are an essential aspect of your organization’s development, and the ideal way to optimize them is by providing your sales force with the tools they need to thrive.
A renovated version of your sales department that prioritizes the efforts and capabilities of its employees starts with the right tools to empower sales teams. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.