The majority of your sales collateral is entirely inaccessible to your sales force. At face value, that sounds bizarre and incorrect, but your CRM storage that houses your data, insights, research, media, graphics, and so on isn’t always designed with frequent sales usage in mind. As powerful as tools like Salesforce and HubSpot may be, their sheer mass results in overly complex infrastructure with a lack of accessibility to the resources your sales reps need for effective work. Leveraging one of the best sales content management apps skirts around most of your CRM’s lack of utility for better utilization of available materials.

The key goal for HeyBuddy is to make content friendly. That means putting more power into the hands of your sales representatives to manage, maintain, share, edit, and search for actionable intel and content. Quickly closing deals relies on using highly relevant material in the right moment, using insightful visual aids in combination with engaging graphics to convince prospects that your company truly offers the ideal solutions to their pain points.

Streamlining the Sales Process

The sales process doesn’t rely as heavily on the sales representative’s knowledge as buyers’ sole point of reference. Any given prospect has access to the internet, other sources, and privately researched the products you’re trying to sell them. Rather than considering your sales reps as the sole authority in the room, tactics have shifted to embrace how your services are the ideal fit for your potential client’s needs.

There’s a lot of work that goes into this. Preparing a sales pitch has never dipped in the level of quality desired for finalizing a deal. Still, the methods that go into curating a high-impact presentation have certainly changed. Managing your workflow keeps the sales cycle in progress, whereas sales content management ensures your teams are equipped with suitable material at the right time.

Here’s where HeyBuddy gets involved. CRMs are an incredible resource, but as we’ve already said, they lack intuitive functionality that lends itself easily to the sales process. HeyBuddy was created to provide a streamlined tool between the content in your CRM and your sales team. With quick integration, everything that’s in your CRM is accessible for use.

That’s because HeyBuddy cuts out interaction with your CRM entirely. It’s a customizable interface that can reflect what your company needs, providing multiple communication and collaboration channels alongside powerful AI-driven search algorithms to find, source, create, edit, and collect sales collateral from every part of your infrastructure.

Simplifying how your CRM can be accessed through HeyBuddy ensures all your sales reps can access your sales content without working through your CRM. Whether they’re in office or in the field, sales representatives can leverage relevant materials and augment their presentation through sales content management, allowing them to share easily, edit, integrate, expand, and present any given piece of approved, consistent sales collateral from any location.

Relying on a single briefcase alone doesn’t cut it anymore. Prospects expect compelling performances.  That starts by delivering an engaging presentation filled with relevant content and pitching in a way that illuminates precisely what makes your company superior through insightful graphics created to appeal to your prospects, something only achievable with the help of the best sales content management app available. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.