Sales collateral has a long history of being one of the pivotal aspects of successful sales strategies, and that fact has only been made more apparent with how important it is to the modern market environment. Content has always been king, long before the cloud existed or even the internet itself. However, as important as content is, many companies still struggle with nailing down a consistent strategy for leveraging content to its full use. When it comes to building a consistent content strategy for your sales and marketing teams, it helps to have a content distribution platform like HeyBuddy that’s designed to support your selling and marketing strategies.
Sales and marketing revolve around conveying a particular story about your brand. It’s a story about your brand’s roots, its contributions to the world, and how it can help your prospects thrive. There’s no story to tell without sales collateral, and considering how vast your infrastructure will grow to be, it’s no wonder that a significant amount of your sales material can end up scattered across your network. CRMs, emails, direct messaging logs, applications – there’s no consistency if you can’t pull from qualified and relevant content authorized by your teams for use. HeyBuddy centralizes your resources, so your sales and marketing teams aren’t forced to jump through hoops every time they need to find the exact right sales collateral.
For marketing, consistency ensures that your marketers are always on the same page when telling your brand’s story. This also ties back into engaging customers, retaining SEO status, and fostering an appreciation for your brand’s offerings. Your motive, offerings, principles, and voice need unification and regular new content that follows these key beats. Otherwise, customers, clients, and prospects have reason to distrust your brand.
On the other hand, sales cover several of the same reasons as their marketing counterparts but expand on sales-specific areas. Content needs consistency to reduce stress and confusion factors that might otherwise impact the quality of your deliverables. Your efforts should never tread on your sales team’s toes. Keeping your strategy uniform ensures you’ll reduce duplicative efforts, clearly define goals, and hold your teams accountable for their success.
For the most part, HeyBuddy is the lens through which your content strategy is executed. It provides the platform for which your CMS, CRM, and sales efforts can be focused while offering the versatility needed to manage project oversight and client connections. As a productivity app, it keeps content centralized, collaboration secure, and communication efficient.
Here are some tips to start developing your consistent content strategy through HeyBuddy:
- Create purposeful content
- Develop content that aligns with your business voice, style, and objectives
- Focus on your target market’s pain points, needs, wants, and goals
- Understand your brand story
- Maintain a brand social presence through your blog and social media sites
HeyBuddy features a customizable interface to coordinate your business goals and content strategies. We provide the ideal tool for building a consistent content strategy for your sales and marketing teams. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.