Productivity is determined by the ratios governing a sales representative’s administrative duties versus selling activities. Essentially, the more time spent performing tedious tasks like data entry, phone calls, prospecting, in-house meetings, and so on detract from a salesperson’s productivity vis-a-vis sales. These administrative tasks are essential, certainly, but they’re also time-consuming, repetitive, and easily automated for the most part. Learning how to improve sales productivity starts with empowering sales teams to focus less on the tedious chores and more on the important work.
HeyBuddy is a means to an end in this aspect. The processes and policies that dictate how much time can be dedicated to selling your brand offerings and forging intimate connections with clients translate to closed deals. HeyBuddy may not solve every problem that reduces sales cycle efficacy. Still, as a sales enablement platform, it’s an invaluable supporting tool that makes it easier for sales representatives to do their work well while enhancing sales productivity along the way.
What Limits Productivity
Optimal productivity measures are built with the expectation that every part of the sales process is seamless, getting from first contact with a client to a closed deal in as little time as possible. In a perfect world, your sales reps won’t get caught up in the gears of your sales policies, practices, and programs. Perfection isn’t possible, but your sales teams’ skills can be improved by applying the right tools and training. A little support goes a long way.
For every tier of your organizational hierarchy, identifying the root cause of meager results provides a springboard to work off of. Once you consider an individual’s sales process, implementing solutions to smooth over rough patches within their sales approach can have better direction and effectiveness. Some recurring issues that impact the productivity of your sales teams include:
- Inconsistent strategies and processes
- Insufficient training
- Low morale, high pressure
- Sales and marketing misalignment
- Lack of powerful sales tools
Inconsistent Strategies and Processes
While keeping your sales techniques and practices are essential, too many adjustments can sow chaos within your ranks. Without a reliable, definitive strategy to work off of, sales reps can be restricted from incorporating each strategy into their approach. As a result, your sales teams are prevented from attaining any form of proficiency due to disruption.
There should be no expectation that your employees, whether they’re veterans or new hires, will be able to stay on top of the latest innovations within the sales field. Ongoing training keeps your representatives smart, sharp and prepared for any event.
Low Morale, High Pressure
Your sales reps are people too. The more goals your sales reps are expected to meet without proper consideration, the more they will struggle to keep up productivity. Taking the time to recognize their achievements and offer constructive guidance will sideline an overly aggressive approach.
Sales and Marketing Misalignment
Sales and marketing are two halves of the same coin. Sales personnel work with marketing teams to feed them qualified data, and in response, marketing teams distribute valuable sales collateral to assist sales reps in closing their deals.
Lack of Powerful Sales Tools
Access is critical, and the right sales tools outfit your sales reps with the means to drive the sales process. HeyBuddy prioritizes sales enablement, amalgamating your tools to always be at your fingertips. Essentially, HeyBuddy is the answer on how to improve sales productivity. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.