Looking for effective outside sales apps? Consider the capabilities of the HeyBuddy app which will lift the performance of your entire sales team, improving the way they collaborate, communicate, and share content and information with customers and prospects.
The HeyBuddy team, headquartered in Reading, PA, has delivered design and app development services to Fortune 50 – 500 companies for two decades.
HeyBuddy is an innovative content-sharing app that enables sales teams to effortlessly deliver brand-consistent presentations while in the office or out in the field, and use the same app to reduce follow-up and admin time.
Sales Hurdles to Overcome
One major sales hurdle that must be overcome is the difficulty your team has in using the many resources you make available to them.
Research by the American Marketing Association shows that 90% of your sales and marketing content goes unused, often because your salespeople simply can’t find what they need when they need it. Instead, they are taking matters into their own hands and developing much of the content themselves. Obviously, this is inconsistent at best and inaccurate at worst.
Another hurdle to overcome is the fact that your sales team spends about 40% of their potential selling time preparing to sell. According to the market research firm International Data Corporation, your sales reps are spending 2.3 hours of a 40-hour work week looking for relevant company content to use, 5.8 hours searching for information about the customer, and 6.4 hours on building presentations, leaving only 25.5 hours of actual selling time in the week.
Sales Training Techniques for Managers
Increase field training. More field training could unlock more productivity within your team. And give them more hands-on training and experience. Try partnering a junior sales rep with a more experienced one to walk through the process.
Integrate the team with other departments. Be on the lookout for breakdowns in communication and see what you can do to create a more efficient process. Make sure all departments on the same page about your core purpose. For most companies, customer satisfaction is paramount. Consider integrating your sales team with other departments to help them all understand the business better from top to bottom.
Offer micro-training. Researchers say that learning in 3- to 7-minute stretches creates 50% more engagement and aligns with our brain’s natural learning abilities. Make bite-sized training an ongoing process through videos, webinars and sales calls, and give your team access to a learning library so they can work through material at their own pace.
Reward certain achievements. The majority of salespeople are driven by goals. It can be very effective to reward them for a stellar performance on a difficult call or for exceeding their goal by a specified percentage. Specifics will make their successes more meaningful.
HeyBuddy is one of the best apps for helping you improve the efficiency of outside sales reps and will help you convert your team into selling superstars . Learn how it works by clicking here to request a free demo.