Sales content is the ideal method for showing buyers what they want to finalize a deal. Visual mediums are best at disseminating relevant information concisely, making them essential for bridging the gap between sales personnel and prospects. However, consider how many different types of sales collateral exist within your infrastructure. White papers, videos, slideshows, charts, graphs, e-books, and brochures are spread across various file formats, programs, and applications. It’s a hassle to deal with, which is why sales content management strategies are essential to ensure that all of your sales collateral can be effectively utilized.
Thousands of hours of time and effort are wasted each year custom-creating new sales content simply because your sales teams couldn’t find the right material at the right time. Consider the bulk of your content catalog; how much exists in your CRM and network. There will rarely be a time when you need to create new collateral rather than reuse pre-established material. Your content needs to be rapidly distributed at a given moment and easy to find and collect for future use.
HeyBuddy helps centralize your sales process through a single app, converting a multitude of tools and resources that are fragmented across your IT environment into a mobile solution that keeps your sales teams equipped with the latest and most comprehensive content library on hand.
Developing a content structure that categorizes your sales collateral by their type, purpose, or goals lays a productive foundation that optimizes the sales cycle. It’s faster for your sales teams to simply slot each piece of sales collateral in an available folder after they’re finished with it, but that same convenience leads to disorganization. Better business results depend on enabling your sales teams to minimize obstructions and improve the overall workflow, keeping your business moving at a competitive pace. Getting to that point starts with adopting some content organization best practices with HeyBuddy’s customizable interface.
Sales strategies don’t yield results without the tools required to realize them. A CMS application centralizes your teams and hosts content onto a single platform, forming the core component for your sales department. Publication, storage, content management, and more keeps content where it can be quickly distributed and shared.
Sales representatives will often have an idea of what they need but don’t know what exactly they’re looking for. Instituting a tagging system using relevant keywords and phrases to track your sales collateral helps your teams quickly find what they need. With HeyBuddy’s AI-driven search algorithms, that process is smooth and seamless.
All members of your sales teams should not use all content. Some pieces of collateral can contain sensitive information that should only be shared with niche employees or audiences. Restricting access to sensitive materials that only approved individuals should use helps prevent content misuse, ensuring that only those qualified to see it have access.
Sales collateral eventually goes out of date, replaced by new content covering the same information with new addendums, appearances, or corrected data. Once this happens, remove outdated content to avoid confusion and clutter.
Taking the steps needed to improve your sales content management practices starts with using a content delivery application you can rely on. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website.