The concept behind sales enablement is straightforward. By giving your sales teams appropriate tools and resources, their overall efficacy and productivity will increase as a direct result. Training, guidance, support, tools, direction, motivation, engagement – the list goes on. Your individual sales representatives are highly qualified in their field, and if their sales numbers start lagging then there’s usually a good reason for it. One of the most common detractors is simply that they cannot deliver the quality of work expected due to regular, menial constraints. Common hindrances shouldn’t limit the scope of any project. By providing tools that prioritize sales enablement content delivery, you’re removing obstructions and streamlining the sales cycle as a whole.
Too much time is taken up by menial work per project. With the help of HeyBuddy, your sales representatives can cut prep time in half, allowing them to focus on business-critical processes and elevate the quality of each presentation. Imagine an environment where your sales teams can access relevant sales collateral in an instant without taking hours out of their day to scrape through your entire CRM for crumbs. Customer-facing teams need to make every moment matter, and you can facilitate that by giving them the tools they need to make the best use of their skills, knowledge, and available approved content.
If a client asks a pertinent question, the best possible response your sales teams can provide is accompanied by a visual aid outlining salient points and figures they should be aware of. The embellishment of any presentation is performed by including sales collateral, serving as a point of reference that prospects can quickly receive, review, and contemplate as a piece of your pitch as a whole.
Within the sales cycle, sales collateral serves as a throughline to provide prospects with the information they need to close a deal conclusively. This type of high-value content isn’t constrained to an in-person meeting alone. Even before you meet with them in person, the right content shared at the right time makes all the difference. A few key benefits derived from the inclusion of digital content throughout the sales process include:
- Lead generation
- Demonstration of expertise
- Client empowerment
- Communication and contact enablement
Many sales teams lack support for leveraging sales collateral to its total capacity. HeyBuddy aims to act as a sales enablement platform that prioritizes your sales and marketing teams. The key to valuable sales content is the cooperation between your sales and marketing representatives. Sales personnel provide marketing with valuable insights, precise feedback, and market data that result in high-quality content being produced and returned for sales work utilization.
HeyBuddy functions as a standalone CMS, syncing with your CRM and centralizing your company’s third-party apps to a single platform that enables immediate sharing capabilities from your mobile device to any given client. The power of your entire content library is situated at the fingertips of your sales reps, allowing them to take advantage of your resources and systems without pouring in hours of excess work.
The focus on sales enablement content delivery ensures all sales teams eases the pain of staff access to consistent, approved content. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.