Potential leads fall through the cracks constantly due to a lack of relevant content for their interests. Creating a tailored presentation to a particular prospective client requires a fundamental understanding of what drives their company forward, such as goals, history, restraints, pain points, wants, and so on. Designing a pitch to target those aspects needs demonstrable sales collateral making a compelling argument for why they should invest in your company’s products or services. Ultimately, you need new ways to improve your sales process with content management platforms.
There is no perfect sales process, meaning there’s always room for optimization. HeyBuddy provides a centralized, intuitive platform for effectively managing content previously inaccessible through your company’s CRM, apps, or email. Mismanagement of digital assets makes it nigh impossible for sales representatives to find, integrate, and share relevant content with their prospects, lowering conversion rates and dropping productivity. The right company-wide resource can make all the difference in your company’s ROI and overall sales process effectiveness.
Improving the Sales Process
Your organization’s departments have worked hard to curate a sizable content library for company-wide usage. While your CRM is an invaluable resource for storing content, generating analytics, tracking prospects, and more, their inherent design is far from user-friendly. HeyBuddy bypasses the need to interact with CRM interfaces, collecting everything your sales teams need onto one platform.
When content is spread out and buried in emails, databases, communication channels, and so on, sourcing relevant content to spice up presentations is a hurdle. When sales reps meet with prospects, being able to immediately locate pertinent information in the form of a compelling graphic or chart helps draw in the audience, prompting better lead conversion. You’re trying to prove why you’re valuable to them, and having on-hand evidence is pivotal to that end.
Enabling Outside Sales Teams
Even though modern technology has made videoconferencing feasible, nothing beats an in-person meeting. HeyBuddy supports your outside sales representatives in a few noticeable areas, including:
- Mobile-friendly device usage
- Offline functionality
- Automatic syncing
- Data tracking workflow automation
These benefits help engage with prospects in a few ways. Firstly, your sales representatives are never far from new content, helping them make last minute adjustments if necessary. Beyond that, even if they don’t have internet connection, everything they need is still accessible, and HeyBuddy automatically updates your CRM with tracked data once you reconnect. Our app simplifies outside sales work, letting your sales reps focus on selling rather than taking notes.
Seamless Collaborative and Communication
Increasing productivity is just as much about engaging your employees. HeyBuddy creates a forum that allows everyone to have a voice, keeping teams connected while providing means to involve cross-departmental cooperation. With our content management platform, sharing useful content when requested helps connect team members and promotes a healthier work environment.
We touched on this concept briefly, but the capacity to share content with anyone is an overwhelmingly powerful resource. Sales representatives in the middle of the pitch can shoot accessory graphics and supporting data to their prospects, enhancing the impact of their presentation while engaging the audience. Team members can enhance productivity by breaking down collaboration barriers through HeyBuddy. HeyBuddy is designed to create interconnection and streamlined work processes.
As a customizable app to fit your organization’s needs, HeyBuddy provides multiple ways to improve your sales process with content management platforms. The goal is accessibility, something we take pride in making happen. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.