The first point of contact with new potential customers and clients needs to be effective. Most audiences tend to be unreceptive to outreach from companies, even if they find that they need those services in particular. However, just because your target demographic may at times be opposed to your offerings, that doesn’t mean they won’t be interested. You might need BDR sales tools that give your representatives a competitive edge in converting leads into clients.
While your business development representative might not be the piece of the puzzle that closes deals, they’re an integral part of your sales and marketing divisions. Discovering qualified leads and then funneling them into a pipeline to your sales representatives keeps the sales cycle in motion, churning conversions and creating valuable revenue as a result. To accomplish that, your representatives need to be informed about who they’re looking into. HeyBuddy provides access to the total value of your CRM’s insights, reports, analytics, and data regarding any potential clientele, putting it at the fingertips of your team members that need it most.
Where Conversions Begin
Identifying your best options for sales projects is the beginning of a long road toward conversions. It’s the responsibility of your business development representatives to discover the best potential candidates and then execute a carefully planned initiative to reach out to them in a way that resonates with their core pain points and interests. While your BDR might not be responsible for the core facets of a closed deal, they’re the frontrunner in pitching your offerings and getting prospects interested in the first place.
It starts with the first point of contact. Generally, once a representative identifies a potential client, they’ll then reach out to them through one of several methods of communication, such as:
- Cold calling
- Social selling
Whatever gets their foot in the door works. This initial contact point decides whether or not the client will continue onto the rest of the sales cycle, setting up an appointment with a dedicated sales representative for further discussion. Generating qualified appointments relies on your business development representatives having access to valuable content and data that uniquely positions your company on the client’s radar. They’re delivering a more innovative, point-blank pitch and leveraging BDR sales tools that give them the utility and content needed to make that starting pitch effectively change the entire outcome of the process.
Making a Worthwhile Impression
First, identifying a client’s pain points gives your business development representatives the right goals in mind to approach. Clients interested in optimizing their organization by addressing known issues are far more likely to be receptive to a business development representative’s approach if they are conscious of your company’s offerings’ impact on specific lackluster properties and processes.
Achieving this effect means leveraging what information that’s been compiled about your target prospect through the lens of a platform that enables categorization, organization, and access to your CRM’s database. Centralization of relevant information provides your BDRs with the ammunition needed to connect with leads in ways that lead directly to conversions.
HeyBuddy is a BDR sales tool that understands the best quality work comes from giving your employees the high-impact resources they need to thrive. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.