Client interaction actively engages with your prospects throughout the sales cycle. Including them as participants is a positive reinforcement solution that uses the prospect’s involvement as the impetus for closing a deal. Participation invokes a greater sense of personalization in sales presentations, making clients invest in one way or another in your pitch. Passive learning doesn’t possess nearly as many benefits as active inclusion. As your teams learn how to deliver interactive sales & marketing content in the field, ensuring they’re equipped with the tools needed for proper content execution is imperative.
Audiences want to be engaged with the presentation. Engagement promotes brand retention, incentivizing prospects to compete, compare, learn information more quickly, and close deals faster. The type of content strategies used that incorporate interactive content varies between pitches. It may be as simple as providing a form for customers to fill out, or it might be more hands-on by providing participants with a replica of your company’s goods to test themselves. The appeal developed through interaction leaves stronger impressions after the meeting is concluded, curating positive responses that accelerate the sales cycle. HeyBuddy serves as the ideal content delivery platform for getting the interactive material in your company’s content catalog to your target prospects.
Sales reps need every arrow in their quiver to deliver a compelling and entertaining sales presentation on unfamiliar soil. The preparation period gives your salespeople data, analytics, and insights slotted into your presentation. They create the outline for your pitch, introducing valuable talking points to drive your message toward. However, the sales process isn’t built on raw information alone. How sales reps deliver your message and connect with your prospects needs more than a bullet point slideshow accompanied by a non-stop monolog.
The relationship shared between sales and marketing teams is intrinsically collaborative in nearly every sense. By working together, sales and marketing can optimize collaboration measures to develop high-quality content that’s easy to distribute and use as needed, improving sales collateral in the process. All work created by your marketing representatives is pointless without a capable sales rep to deliver it. Likewise, the insights and information gleaned by sales reps feed directly back into your CRM and marketing knowledge pools, enabling them to create new content customized to incorporate those new elements.
Departmental alignment results in better content sharing with clients to support pitches, accelerate follow-up periods, and target customer pain points for maximum effect. This process best develops interactive content, enabling fine-tuned solutions for improved sales funnels.
People like to interact with things. Using your sales collateral as the vehicle for engaging with clients carries numerous benefits for your company’s bottom line. Some of these benefits include:
- Greater appeal to future clients
- Elaboration on brand perspective, services, and value
- Improved audience experience
- An innovative solution to distinguish your company from competitors
- Buyer persona optimization
Quizzes, assessments, forms, activities, graphics, and more can be enhanced by delivering interactive sales & marketing content in the field. As outside sales reps incorporate new solutions that exceed client expectations, keeping your sales and marketing teams connected ensures that interactive content can be delivered seamlessly to support your presentation. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.