Over time, the amount of content your marketing teams generate for use by your sales teams becomes a wealth of approved, consistent materials easily integrated with most future sales cycles. There’s no advantage to recreating the same sales collateral over and over again if you can repurpose what’s already been developed with nothing more than a few tweaks to target specific audiences. However, your content catalog can become disorganized, decentralized, and spread across your ecosystem without effective digital content management for your sales teams.
If sales content is created, it should be placed in an area that’s accessible for everyone to access as needed. This applies to all collateral, past and future, that can be used to fuel the sales process and make connections with prospects. Ensuring that your materials aren’t lost across the expanse of your network can be difficult, especially as more extraneous apps and tools are included that have their separate platforms and storage capacities. What you need is centralization. A content distribution platform like HeyBuddy is designed to unify your sales enablement infrastructure, amalgamating your various tools and apps to create a hub of access for all members of your sales teams.
Every piece of sales collateral has a lifecycle within your organization. From the moment of their creation till the minute they’re permanently deleted, all interaction with your content is a step within the holistic digital content management process. This type of administration, presiding over the development, deployment, delivery, retrieval, storage, publishing, editing, or archiving of content, keeps your content library in working order.
Consider how many sales representatives you have on staff. Every one of those individuals needs to have a measure of transparency and control over your content, allowing them to source collateral for projects or share insightful information with their peers or clients as needed. With how many hands interact, copy, alter, and reorganize your content library, you need a tool that helps your sales teams conduct content management without restricting their access to valuable material.
HeyBuddy features decisive benefits to help optimize digital content management. We keep everything your sales personnel need at their fingertips by syncing with your CRM and establishing a customizable curation environment for easy integration with all your valuable tools and apps. To help facilitate easy content management, HeyBuddy includes options such as:
- Automatic data entry
- Content recommendations
- Sales content tracking
- CRM integration
- Offline CMS utility
- Project oversight for managers
- Dedicated communication channels
- And more.
Content distribution is a frequent challenge that needs effective solutions to overcome. Without a platform that keeps your sales reps engaged through supportive tools that make their jobs easier and streamlined, your sales numbers suffer. Content is empowerment, and ensuring your sales reps can utilize the right content at the right time helps convey your company’s message in ways that matter.
The sales process doesn’t need to be overly complex. Using the right tools for digital content management goes a long way toward empowering your sales teams to be their best selves. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.