Imagine this: You are a sales representative for a company that manufactures and sells roofing materials. You have an appointment with a potential client, but when you arrive at their house, you realize that you left your catalog and samples at home. This would be a major inconvenience for any salesperson, but it is especially frustrating when time is of the essence. The optimal path to take for empowering your sales teams in a situation like this is to increase your sales team productivity with a digital asset management (DAM) system, you can avoid situations like this by keeping all of your marketing materials accessible from any device, anywhere.
HeyBuddy is the right Digital Asset Management system to help your sales representatives thrive, increase productivity, and streamline the sales process. We’re talking about a centralized repository for all of your digital assets, ensuring your sales reps can find and use the most up-to-date versions of your product images, videos, presentations, figures, charts, white papers, marketing collateral, and more. Considering how valuable your CRM is to the function and efficiency of your sales strategy, simplifying CRM utility for ease-of-use, sales collateral management, and progress tracking helps sales representatives make the most use out of their available resources.
Digital asset management systems are potent tools for sales teams. Given any reasonable time frame, your company’s content will naturally spread out over your network surface, lingering in inaccessible spaces where they’re eventually forgotten and left to gather stuff. Some of these places may include:
- Third-party apps
- Email inboxes
- Direct messaging boxes
- Productivity platforms
- Personal devices
Sales collateral gravitates toward these spaces because they’re areas your sales teams will frequently use throughout their day. The issue with this is that the more spread out your material is, the harder it is to use it efficiently throughout the sales cycle. In order to improve your productivity and communication, you need a specialized DAM tool to keep your resources centralized and accessible on an easy-to-manage platform. When the end goal is to close more deals and drive ROI, every piece of sales enablement tech counts.
A DAM system can help your sales team save time. Instead of having to search through different folders or email attachments for the right product images or price sheets, they can quickly find what they need with a few clicks. This can free up valuable time that can be spent on selling activities.
DAM systems are integral for keeping your sales teams united, organized, and responsive. With all of their sales materials in one place, they can easily keep track of what they need and when they need it. This can save them from scrambling at the last minute to find the right information.
Your sales pitch and presentation is the deciding factor in whether or not a prospect will partner with your company. With the right DAM system, your sales team can create more professional-looking presentations and proposals. With high-quality product images and other marketing collateral readily available, your sales team can put together polished presentations that will impress prospects and win new business.
When left unattended, your sales collateral will have the tendency to scatter to the wind across your infrastructure. Thankfully, you can still increase your sales team productivity with an enterprise digital asset management (DAM) system. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.