Information within a sales division is the beating heart that negotiates productivity, growth, closing, and market relevance. Ensuring that information can be readily supplied to sales teams in a real-time, comprehensive manner is another issue entirely. The fact is, sales enablement content management is a critical aspect of the sales process that, with most CRMs, takes up an enormous portion of your sales representatives’ time. Time that could be better spent focused on the client.
The nature of what makes content management such a monumental, time-consuming undertaking is that the management, allocation, data entry, and organization of these structures are neither accessible nor automated. As a result, closed to 70% of your sales teams’ time is spent doing non-revenue driving work. HeyBuddy, however, is the app solution dedicated to simplifying this portion of the workload, freeing up time for your representatives to prioritize lead conversion, productivity, time management, and so on.
Problems Solved Through Organization
CRMs are notorious for being unconducive to providing accessible information for your sales representatives to utilize. They’re complex systems, most coming out with a framework that slows down the sales process with rigid interactivity and limited compliance. Everything your teams need is right there, but they can’t access it due to the inherent heaviness found in most CRMs.
The content management portion of this issue is integral to making the most out of the content you already possess. A large amount of the information on file isn’t used properly, buried within the system with no simple way to find and apply it. By managing your CRM’s content, you’re providing an organizational structure that incorporates the bulk of your database into searchable, categorized blocks of adoptable info.
By organizing your content, the time that would otherwise be consumed by updating and combing through it for insights is cut in half. This results in several direct benefits to your sales representatives.
- Enhanced team productivity
- Increased sales effectiveness
- Faster prospect conversions
- Better content quality, visibility, and usage
- More effective time management
- Increased lead generation
- Greater variety content adoption and utilization
Functionally, these benefits derive from less time spent on manual content management, more time committed to pursuing and closing sales, and better-quality work completed by decreasing the strain of content management. All the sales collateral your teams need will be located in a centralized, accessible platform using HeyBuddy, optimizing your sales practices, strategies, and approaches.
Applying Sales Content Management in Your Company
What matters in the modern business age isn’t so much what your managers expect from your sales reps, but what your sales reps can deliver to address your buyer’s demand. The world moves faster now, and adapting to contemporary methods of strategizing sales depends on the ability to formulate plans, decisions, and practices that empower the sales teams to engage the prospects on their level.
The capacity to pull directed, real-time data from your CRM to influence the direction of the sales process is instrumental in this. Informing your decisions with actionable intel allows your sales representatives to choose the best practices on a whim, provide educated illustrations to sway prospects, and enable incredible oversight into the background relationships involving the buyer. If you’re interested in utilizing HeyBuddy, call us at 610-898-1330 or visit our website to learn more.