Your company relies on your sales team’s productivity, skill, and teamwork to drive your growth, scaling, and goal fulfillment. Sales enablement is the process through which that ideal is achieved, giving your teams the support, resources, training, and access they need to make the right decisions at the right time. Getting sales enablement content into the hands of your sales reps at the critical moment, whether that’s in the research phase or clutch moments before a presentation with a prospect, ensures your teams are never left without the tools needed to deliver the perfect pitch.
HeyBuddy believes that content should be friendly to have its maximum impact. Many companies struggle with handling the sheer mass of their CRMs, finding their efforts hindered by complex design, inconsistent search results, and hostile user-centric design on occasion. Your CRM is an incredible tool; it should feel like it too. Using HeyBuddy simplifies and modifies how your sales representatives utilize your CRM to its full advantage, outfitting any company device with mobile access to your database, peers, and collaboration channels.
Why Isn’t Your Sales Content Used?
It would seem like common sense that, in the pursuit of designing and executing the perfect pitch meeting, your sales representatives would actively use as much sales content as possible at their disposal. The sentiment is valid but less effective in practice than in theory. While your database is full of viable content, most of it goes unused, leaving an iceberg’s worth of invaluable data, graphics, slides, and presentations sitting unused in your CRM.
There are several reasons why this happens:
- The content doesn’t align as well with the presentation as your sales rep would prefer
- Relevant content doesn’t show up on search functions
- Sales reps rely on familiar content rather than use specialized new content more fitting to the pitch
- Lack of training on how to best utilize sales content
On average, 65% of your sales content is lost and forgotten in the depths of your CRM. That leaves sales representatives trying to pull together their presentation with the responsibility of either scouring your network for that one piece of content they need or to create it themselves from scratch, despite it already existing. Either option dramatically reduces productivity, limiting the time spent designing, researching, following up, or interacting with prospects.
The HeyBuddy Solution
Rather than spreading your apps, data, content, and resources across the expanse of your company infrastructure, HeyBuddy offers a specialized, intuitive platform that centralizes your sales environment onto a single interface. Through the hard work of our engineers and an intimate understanding of how to best leverage CRMs, we’ve developed an application that cuts through the complexity inherent in CRM databases.
Now highly relevant content is easier to access than ever. Our AI-driven search function finds the content you’re looking for in just a few clicks, streamlining the sales process and giving your sales reps the space they need to thrive. Your CRM should work for you, offering in-depth analytics, contextually relevant content and material, and simplified access to the right resources at the right time.
Sales enablement content can be the make-or-break factor in whether or not you’ll close that deal. With HeyBuddy, getting that content into the right hands is straightforward and user-friendly. If you’re interested in utilizing our services, call us at 610-898-1330 or visit our website to learn more.