Sales managers have a lot on their plate. From quotas and prospecting to training and motivating the team, it can be tough to find time for everything. However, if you’re not using your content management system (CMS) to its fullest potential, you’re missing out on a valuable opportunity. Sales content is naturally inclined toward entropy, casually fracturing over the course of its existence across multiple channels, departments, inboxes, and other forms of storage. As they fracture, it becomes more and more difficult to integrate them with the sales process and produce meaningful results. The real challenge for sales managers is how to increase CMS utilization and take control of your sales content in a way that’s manageable, accessible, and optimized for productivity.
Your sales content is important. It’s what helps you close deals, and it’s a major part of your brand identity. That’s why you need HeyBuddy. HeyBuddy is the only sales content management system (CMS) that offers both a simple and elegant interface for easily creating and managing your sales content. But more importantly, it gives your sales managers the ability to track how your sales content is being used, by who, and when. This ensures that your sales team is using the most up-to-date and effective content and that they’re not wasting time searching for old versions or re-creating content that already exists.
Without an appropriate amount of visibility and control, the sales process can easily go off the rails. Sales managers are supposed to be able to monitor and manage their sales teams to ensure productivity stays up and that any issues are resolved post-haste to minimize downtime. The job of the sales manager, however, is much harder if they have no feasible way to make any meaningful changes to how the sales cycles operate.
HeyBuddy provides the resources your sales managers need to take control of the sales process. Our application functions as its own standalone CMS, in case you don’t have your own, meaning sales collateral can be created, stored, and shared from a centralized interface. HeyBuddy gives your sales managers the ability to see which content is being used and by whom, so they can quickly identify what’s working and what isn’t. This also allows them to keep track of who’s using what content, and when. This way, if there are any problems with the content, they can be quickly addressed.
Once you have HeyBuddy up and running, you can start to increase CMS utilization by creating custom workflows. Workflows are a great way to automate repetitive tasks, such as prospecting or follow-up emails. They can also be used to ensure that all sales representatives have access to approved, consistent sales collateral, preserving a clear branding message across your entire sales department. With so much information that requires continual monitoring, HeyBuddy keeps your sales managers informed and empowered with essential technological resources designed to close gaps in your sales content.
An optimized sales process moves quickly. HeyBuddy gives your sales managers the tools needed to increase CMS utilization and take control of your sales content. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.