Did you know that the average business loses 61% of its leads due to a lack of lead qualification? And, according to the Content Marketing Institute, “B2B marketers who use content marketing are almost twice as likely to achieve higher than average ROI (122%).” Of course, while contacting organic and qualified clients is a challenge in and of itself, ensuring you keep them interested and enraptured until you can close the deal is one of the preeminent stumbling blocks for a sales rep’s numbers. So, how can your business ensure it is generating enough qualified leads and effectively optimize each sales cycle for maximum results? Simply put, you need to incorporate the top sales content management platform into your tool kit.
Sales content management platforms allow businesses to manage and track all their sales assets in one place. This includes collateral such as fact sheets, ebooks, case studies, videos, white papers, comparison charts, and more. Not only does this make it easy for sales reps to find what they need when working with a customer, but it also helps ensure all content is up-to-date and aligned with the company’s brand messaging. Additionally, sales content management platforms provide analytics on which pieces of content are performing best so you can continue to produce high-quality materials that drive results. However, these tools mean next to nothing if they’re not intuitive and customizable to fit your company’s needs. For that, you need HeyBuddy.
Take a moment to consider the largest obstacles you have between your sales reps and a consistent means to effectively manage and control your sales content. We’ll tackle these one by one.
The first is the lack of a content strategy. It’s hard to produce quality sales collateral if you don’t have a plan for what kind of content you need or how often you need to produce it. A good sales content management platform will help you develop a content strategy that takes into account your business goals, target market, and buyer persona.
The second obstacle is the difficulty in creating and maintaining cohesive branding across all materials. Your sales reps need to be able to trust that the collateral they’re using accurately represents your company’s products and services. A sales content management platform allows you to upload your brand guidelines and ensure that every piece of content created adheres to them.
The third challenge is maintaining control over the content creation process. It can be difficult to get everyone on the same page (literally) when it comes to creating sales collateral. A good sales content management platform will allow you to create and manage a central repository for all your company’s sales content. This way, you can review and approve every piece of content before it’s used by your sales reps.
And finally, the fourth big obstacle is making sure your sales reps have access to the latest and greatest versions of your materials. A sales content management platform gives you the ability to track which pieces of content are being used and when they were last updated. This way, you can ensure that your sales reps always have the most up-to-date versions of your sales collateral.
HeyBuddy is a top sales content management platform that helps businesses close more deals, streamline the sales process, and produce results. When so much of your sales process relies on the tools you use, using the best is obvious. If you’re interested in utilizing our services, call us at (610) 898-1330 or visit our website to learn more.